Hi, Reader.

A few weeks ago, I was walking my dog and stepped into a badger hole buried in the snow.

I landed on my back, gritting my teeth in pain, wondering:

“Is it broken?”

“Can I hobble back to the house?”

“Should I just lie here and reevaluate my life?”

I was dramatic. It was cold and I was getting wet. It was... kind of hilarious.

(Side Note: I live on a farm with horses and hayfields. We have a MILLION (not an exaggeration) gophers. And you know what LOVES eating gophers? Badgers. So, our million small holes become hundreds of giant holes. OK, so that's an exaggeration...)

Holes people can step into and hurt themselves.

Here’s why I’m telling you this:

For two weeks, I kept circling the idea of turning that fall into an email.

I knew there was a story. I just didn’t know how to tell it (or frankly, why it mattered).

Sound familiar, Reader?

You’ve got life moments, wins, or wild client stories that could become powerful content. Content that makes a real connection with your ideal client.

But when you sit down to write, the words feel vague. Meh. Not nearly as funny as you thought. And definitely not the stand-out content that highlights how fabulous you are.

That’s a Brand Voice problem.

And that moment where I sat thinking, “What the hell is the point of this story?” That’s when I realized it was all about Brand Voice. My own Voice is called "the Parent".

I teach through missteps. I give practical insight. I want to save you from falling into the same metaphorical holes I have (even if yours don’t involve badgers). My brand words include 'compassionate' and 'pragmatic'.

My own need for clarity is why I booked my own Brand Voice Discovery session years ago.

And now, it’s what I offer to coaches and consultants like you.

Because when you don’t know how you naturally sound, you:

~ Lose sales (and relationships) to vague, forgettable messaging

~ End up rewriting posts that you’ve already delegated (and paid for!) to others

~ Confuse your audience with an inconsistent personality across platforms

You can fix that.

In a Brand Voice Discovery Session, we’ll map your natural voice style, document your tone, and build out usable tools—so that every in-person event, social media post, or sales page sounds like you at your best.

You’ll walk away with:

~ Your unique Brand Voice words and personality

~ Language guidelines your VA or writer (or AI) can actually follow

~ Confidence in how you show up across all your platforms

Ready to stop saying “this doesn’t sound like me”?

​Stop rewriting content. Grab your Brand Voice Discovery Session​

Need a payment plan? Want to chat to see whether this is for you?

Reply with "I've Got Questions..." and let's talk.

Being clumsy in the snow is fine (not fine.)

Being clumsy with your messaging? That’s costing you more than a trip to the chiropractor!

I've got your Six!

Patricia
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Patricia Viscount\
Conversion Copywriter, Strategist & Storyteller

Patricia Viscount Consulting Ltd.
(403) 921-5969 | patriciaviscount.com​

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P.S. Do you know someone who would benefit from these emails? Please feel free to share! Or have them sign up here.

And, hey... Whenever you're ready to work together, here are a few ways to jump in right now:

→ ) Clean out (and we’ll write down!) all the things in your head. From “What should I say?” to “How do I differentiate myself?” Let’s chase down the demons and details that have been stopping you from moving forward. Book a Roadmapping Strategy Session, and you'll never play small again.

↓ ) Create a website that speaks to your ideal client and gives them EXACTLY what they need to know to make the decision to hire your bad self. Let me create compelling copy, improve your SEO and articulate your unique advantage over your competition. Book a Website Content Project when you're ready to blow your client's socks off.

↑ ) When you’re embarrassed to send prospects to your website because it’s a bit (or a lot) outdated (i.e., when your assistant doesn’t even recognize you): Book a Website Audit. This is great for service providers who are ready to work with next-level clients and need to present themselves more professionally.