Hi, Reader.

I was getting my hair cut the other day when my hairstylist, Penny, and I started chatting about our business plans for 2026 (I’m sure you’ve had A MILLION conversations or emails about that in the past few weeks).

She shared that she'd just been recognized as a top 5% seller for her product supplier. While already amazing, it was even more so because she is a solopreneur, home-based business in a small town. That's a major achievement.

Then she told me her 2026 goal: "I need to start doing direct marketing."

Being nosy (AND a copywriter), I asked what she meant. Direct marketing can be a LOT of different things.

Her answer? Email her client list.

I have to admit I was surprised she wasn't doing it yet. Even at the top of her game, she was leaving money on the table.

What prompted the change? A client had recently come in asking her, "Wait, you had a sale on X product? I didn’t know!"

Penny said, "I posted it on Facebook."

The woman's response: "I'm not on Facebook."

Ugh.

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​Sound familiar, Reader?

How many times have you posted about your coaching program, your new service, or that workshop you're running... and then get crickets from the people who'd actually benefit most?

You know why? They scrolled right on by your post.

Then Penny said something I hear from almost every client I work with:

"I sit down to write an email and I freeze. I don't know what to say or how to say it. So I panic and run away."

I get it. We've all been there.

Email is sweaty armpit territory. You're landing directly in someone's inbox. There’s no hiding in an algorithm or a crowded feed.

But that's exactly why it works.

Here's what email actually does for your coaching or consulting business:

• You own the relationship. Unlike social platforms that can suspend you or change their algorithms, your email list is yours. Forever.
• You stay top of mind. When someone's ready to invest in themselves, you're the expert they remember because you've been showing up consistently in their inbox.
• You build trust faster. Email creates a personal connection. It's you, talking directly to them (like I’m doing with you, right now, or at least I hope so... tap! tap! tap! Is this mic on??) without the noise of a thousand competing voices.
• You convert better. People on your email list are 3x more likely to become clients than people who only follow you on social media.

The problem isn't email itself.

The problem is staring at that blinking cursor with no plan.

That's where I come in.

You don't need another "31 Questions to Ask…" freebie or a generic template that sounds like everyone else.

You need a strategic content plan that sounds like you, speaks to your people, and positions you as the go-to expert they've been searching for.

Imagine sitting at your computer and knowing exactly what to write, when to send it, and how to turn subscribers into high-ticket clients… without the freeze, the panic, or the procrastination.

Ready to capture the clients you're currently missing?

Reply to this email and let's spend 90-minutes together creating your personalized email content plan. We'll map out your messaging, clarify your positioning, and give you a roadmap so you never have to wonder "what do I say?" again.

Because a bit of time invested now = less stress, more clients, and the authority positioning you deserve.

Let's make 2026 your year of direct marketing intentional connection.

I've got your Six!

Patricia
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TL;DR: Your ideal clients aren't all on social media. Email gets you in front of them, builds trust faster, and converts 3x better—but only if you have a plan. Reply to create yours. (or click the Roadmapping Strategy Session link in the footer ⬇️)

Here is my new haircut. I could NEVER style my hair the same way as when I walk out of the salon!

Patricia Viscount
Brand Voice Strategist and Communications Specialist

Patricia Viscount Consulting Ltd.
(403) 921-5969 | patriciaviscount.com​

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P.S. Do you know someone who would benefit from these emails? Please feel free to share! Or have them sign up here.

And, hey... Whenever you're ready to work together, here are a few ways to jump in right now:

→ ) Clean out (and we’ll write down!) all the things in your head. From “What should I say?” to “How do I differentiate myself?” Let’s chase down the demons and details that have been stopping you from moving forward. Book a Roadmapping Strategy Session, and you'll never play small again.

↓ ) Create a website that speaks to your ideal client and gives them EXACTLY what they need to know to make the decision to hire your bad self. Let me create compelling copy, improve your SEO and articulate your unique advantage over your competition. Book a Website Content Project when you're ready to blow your client's socks off.

↑ ) When you’re embarrassed to send prospects to your website because it’s a bit (or a lot) outdated (i.e., when your assistant doesn’t even recognize you): Book a Website Audit. This is great for service providers who are ready to work with next-level clients and need to present themselves more professionally.