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Do you provide "Service" or provide "A Service"?​
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Someone in a recent masterclass asked this brilliant question. Have you made the distinction between the two? And does it matter?
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​How would you answer it, Reader? (Hint: There really is no wrong answer.)
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You can think of it in two ways:
1. do you provide a single transaction or create a client relationship?
2. do you serve and support your clients or deliver a product?
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​What do I say?​
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One of my values is Function: Always be of service.
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• I want to provide excellent client service (many of my clients mention my strong communication process and how they always feel seen and heard)

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• I want to write fun, compelling websites and email copy for clients to attract their ideal audience (I wrote a client website based on his love of NFL football)

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• I also want to have strong, long-term relationships with good-fit clients. So they reach out whenever they need to improve their SEO ranking, articulate their unique advantage and capture testimonials to drive new business

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​Quick Tip: No matter how you serve your clients, send a short (and regular) catch-up email to let those you'd love to work with again know that you're thinking of them (or sending them an article you thought they'd like) goes a long way toward deepening the relationship and showing your value.
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Please take a few minutes to review your correspondence with them for a quick reminder of their situation and challenges. Then, use their words in your email.

"I hope you've continued to find value in XYZ for your time management challenges"

or

"How is the ABC holding up to the rigours of your grandkids?"

These are good ways to continue the conversation.
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They'll be delighted you remembered them specifically and so personally.
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Whether you want them to think of your product the next time they need an XYZ…

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​Or

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When they need support to update or refresh whatever you helped them with…
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Or​
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You want to say hi (That's entirely acceptable too!)
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They know who they want to work with. You, of course.

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I'd love to know what you think! Hit that reply button and let me know if you send regular updates to former clients.
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I've got your Six!

Patricia

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And, hey... Whenever you're ready to work together, here are a few ways to jump in right now:

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↑ ) When you’re embarrassed to send prospects to your website because it’s a bit (or a lot) outdated (i.e., when your assistant doesn’t even recognize you): Book a Website Audit. This is great for service providers who are ready to work with next-level clients and need to present themselves more professionally.

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↓ ) Create a website that speaks to your ideal client and gives them EXACTLY what they need to know to make the decision to hire your bad self. Let me create compelling copy, improve your SEO and articulate your unique advantage over your competition. Book a Website Content Project when you're ready to blow your client's socks off.

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→ ) Clean out (and we’ll write down!) all the things in your head. From “What should I say?” to “How do I differentiate myself?” Let’s chase down the demons and details that have been stopping you from moving forward. Book a Roadmapping Strategy Session, and you'll never play small again.

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Patricia Viscount

Conversion Copywriter, Strategist & Storyteller

Patricia Viscount Consulting Ltd.

(403) 921-5969 | patriciaviscount.com​