I've been a storyteller my whole life, starting with bedtime stories to entertain my sisters. I've been an Army Officer and a Communications Specialist in the energy sector. Because of my background, I take jargon and create content people can understand. I love travelling, scuba diving, and cycling. Service providers, like coaches and consultants, hire me for fun, authentic, on-brand strategies, website content, and email copy to attract their ideal audience. Improve your SEO ranking, articulate your unique advantage and capture testimonials to drive new business.
⏰Getting the PERFECT testimonial to help your authority…
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Reader, you know how important reviews and testimonials are to your business and your continued success. And you KNOW you’ve got some very happy clients out there. Sometimes, you do everything right. You ask them for a review or a testimonial and they agree. Yay! You give them questions to answer; you explain what information is helpful. And sometimes you suggest (depending on the person, of course!) you could write something they can tweak just to get them started. And crickets. Or worse, you get a two-sentence statement: “She was great to work with. I highly recommend her…” So disappointing. And it can be very hard to understand. Why aren’t they following through? How do detailed, irresistible reviews convince your prospects you will get them to where they want to go? The details in this following testimonial help you envision what it’s like to work with “John” and White Glove Cleaning Services. A prospect considering hiring you doesn’t have to guess how this other client benefited. “Before working with John, we didn’t know just how clean our offices could be! It really does help keep you more productive. Clients who drop by often comment about how bright and fresh our space is.” Have you tried the old “Mad Lib” style? I might have just dated myself, but hopefully, you know what that is. If not, you need to Google that. It's so fun, and it really made writing interesting when it wasn’t really cool to like writing. Another way is to ask clients to complete these sentences, Mad Lib-style:
Great testimonials should also include the person’s full name and photo. Adding their company name (if applicable) and what they do gives a testimonial additional credibility. As always, I've got your six! Patricia Patricia Viscount Conversion Copywriter, Strategist & Storyteller Patricia Viscount Consulting Ltd. (403) 921-5969 | patriciaviscount.com |
Patricia Viscount Consulting Ltd.
I've been a storyteller my whole life, starting with bedtime stories to entertain my sisters. I've been an Army Officer and a Communications Specialist in the energy sector. Because of my background, I take jargon and create content people can understand. I love travelling, scuba diving, and cycling. Service providers, like coaches and consultants, hire me for fun, authentic, on-brand strategies, website content, and email copy to attract their ideal audience. Improve your SEO ranking, articulate your unique advantage and capture testimonials to drive new business.
Hey Reader, Quick reminder:The Blah 🥯 to BAM! 🚀 Done-for-You Testimonials Package closes tonight at midnight. If you’ve been: Wanting better social proof Avoiding the awkward “can I get a testimonial?” conversation Wishing your sales page spoke for itself Now’s the time to Get. It. Done. Here’s what you get: ✅ 4 Interviews with your clients (done by me) ✅ 4 Written Testimonials ✅ 4 Edited Video Testimonials ✅ Full Transcripts for future marketing ✅ One less thing on your summer plate 🎯 $997...
Do you provide "Service" or provide "A Service"?Someone in a recent masterclass asked this brilliant question. Have you made the distinction between the two? And does it matter?How would you answer it, Reader? (Hint: There really is no wrong answer.)You can think of it in two ways:1. do you provide a single transaction or create a client relationship?2. do you serve and support your clients or deliver a product?What do I say?One of my values is Function: Always be of service. I want to...
When was the last time you listened to your words when you spoke? I mean the actual words. In person, in conversation with prospects and colleagues or friends and family. I recently went to a networking event with several female colleagues and I was telling stories, laughing and feeling very comfortable. When several new women joined our group and asked what I did, I became tongue-tied. I struggled to say what I did in a coherent manner. It annoyed me; I’m smart and capable, and I know what...