Patricia Viscount Consulting Ltd.
I've been a storyteller my whole life, starting with bedtime stories to entertain my sisters. I've been an Army Officer and a Communications Specialist in the energy sector. Because of my background, I take jargon and create marketing content people can understand. I love travelling, scuba diving, and cycling. I help experienced coaches and consultants share their passion with the world. By refining their unique brand voice, they elevate their content, enabling them to scale and attract aligned, premium clients with ease and joy.
Spring cleaning your business, [FIRST NAME GOES HERE]
Hi, Reader! Ahhhh, springtime. At least that’s what the calendar is telling me. The snow is (mostly) melting, the days are getting longer, and somewhere in the back of your mind, there's a nagging voice that sounds a lot like your to-do list. My to-do (before summer hits and I lose all momentum and interest) list involves year-end taxes and combing through drawers to chase down those receipts that have somehow eluded my “Taxes” folder. For many coaches and consultants I work with, spring has...
I wrote a whole story in my head. I was wrong, [FIRST NAME GOES HERE].
Hiya, Reader! Today I woke up feeling dangerously productive. I walked the dog. Had breakfast. Sat down to write an important email for a client. Aaaanndddd my internet modem was flashing red. Grrr. Instant irritation. I did all the things you're supposed to do in this situation: Unplug the modem. Unplug the power cord. Deploy a few unlady-like words. Plug everything back in. Wait... The red light of doom was still there, mocking me. After an hour, I called my husband to get the provider's...
5 Words That Changed Everything, [FIRST NAME GOES HERE]
Hey, Reader! I sat in my first corporate meeting after a 15-year career in the military. I was wearing my new "corporate suit". I was surrounded by leaders from my new company and we were discussing a project with one of our biggest partners. I had input. I knew a solution. But I said nothing. When my boss pulled me aside afterwards, he said five words that changed everything for me: "Don't ever do that again." He told me he had hired me for my expertise and my experience. I had to "get over"...
Famous with the 90-year-olds at Happy Hour (true story), [FIRST NAME GOES HERE].
What do you want to be known for, Reader? In the hip circles of 90-year-olds in my mother-in-law's Arizona retirement community, I'm FAMOUS for my guacamole. I'm not kidding. My first trip down to visit her, she wanted to show off the "new girl" to her friends. So she organized a Happy Hour for her friends on the street. The pressure was on. What do I wear? What snack do I make that's actually cool and would make people like me? Well, what is better for Happy Hour than guac? A real...
How do you keep your sanity, [FIRST NAME GOES HERE]?
What are your business goals for 2026, Reader? More revenue? Higher-level clients? Raising your prices? How about working fewer hours? You're already making six figures (or you’re well on your way). You've got ambition in spades. You've built an amazing business and serve clients brilliantly. However, you might just have a capacity issue. You know your marketing matters and that consistent content (yes, in-person events matter, too!) builds visibility and authority. But creating it on top of...
Wait… Is This LinkedIn?
Hi, Reader! I just received the nicest compliment in a LinkedIn DM from Jacklynn, a woman I’ve never met. “I can’t wait to meet. I like your sense of humour and ease.” We have a mutual friend who thought we should connect. (Thanks, Jeff.) I think he’s brilliant, so I reached out to her. She’s a coach, which means she could be an ideal client, so I also wanted to see if we had good chemistry. Here’s what struck me when I finished blushing from the compliment: Before we ever met IRL, before we...
I fell into a hole, [FIRST NAME GOES HERE]. And went down HARD.
Hi, Reader. A few weeks ago, I was walking my dog and stepped into a badger hole buried in the snow. I landed on my back, gritting my teeth in pain, wondering: “Is it broken?” “Can I hobble back to the house?” “Should I just lie here and reevaluate my life?” I was dramatic. It was cold and I was getting wet. It was... kind of hilarious. (Side Note: I live on a farm with horses and hayfields. We have a MILLION (not an exaggeration) gophers. And you know what LOVES eating gophers? Badgers. So,...
"I'm not on Facebook, [FIRST NAME GOES HERE]"
Hi, Reader. I was getting my hair cut the other day when my hairstylist, Penny, and I started chatting about our business plans for 2026 (I’m sure you’ve had A MILLION conversations or emails about that in the past few weeks). She shared that she'd just been recognized as a top 5% seller for her product supplier. While already amazing, it was even more so because she is a solopreneur, home-based business in a small town. That's a major achievement. Then she told me her 2026 goal: "I need to...
⏳ Doors close tonight: Make summer easier (and smarter)
Hey Reader, Quick reminder:The Blah 🥯 to BAM! 🚀 Done-for-You Testimonials Package closes tonight at midnight. If you’ve been: Wanting better social proof Avoiding the awkward “can I get a testimonial?” conversation Wishing your sales page spoke for itself Now’s the time to Get. It. Done. Here’s what you get: ✅ 4 Interviews with your clients (done by me) ✅ 4 Written Testimonials ✅ 4 Edited Video Testimonials ✅ Full Transcripts for future marketing ✅ One less thing on your summer plate 🎯 $997...
Do you deliver "Service" or "A Service"? And what the heck is the difference?
Do you provide "Service" or provide "A Service"?Someone in a recent masterclass asked this brilliant question. Have you made the distinction between the two? And does it matter?How would you answer it, Reader? (Hint: There really is no wrong answer.)You can think of it in two ways:1. do you provide a single transaction or create a client relationship?2. do you serve and support your clients or deliver a product?What do I say?One of my values is Function: Always be of service. I want to...
I've been a storyteller my whole life, starting with bedtime stories to entertain my sisters. I've been an Army Officer and a Communications Specialist in the energy sector. Because of my background, I take jargon and create marketing content people can understand. I love travelling, scuba diving, and cycling. I help experienced coaches and consultants share their passion with the world. By refining their unique brand voice, they elevate their content, enabling them to scale and attract aligned, premium clients with ease and joy.